Toyota Kirloskar Motors Private Limited (TKM) is a subsidiary of the Japanese auto giant, Toyota Motors. The first car to be assembled in India has been the Toyota Camry launched in 2002. The TKM makes and sells world class hatchbacks, sedans and utility vehicles in India. Their hatchbacks the Etios Liva and Etios Cross, sedans the Etios, the Corolla Altis and the Camry, the MUV Innova, SUVs the Fortuner and the Land Cruiser are already popular in India.
In the last two years the compact SUVs have suddenly become popular in the Indian market. The TKM also want to take advantage of this situation. They are planning to launch their compact SUV the Rush in the Indian market shortly. Toyota Rush is an internationally acclaimed compact SUV available in other countries as Daihatsu Rush. In India TKM is planning to launch the Rush early next year in 5 passenger and 7 passenger versions.
Initially 3 variants the Rush 1.5 G MT, 1.5 G AT and 1.5 S AT are expected to be launched out of which 2 will have automatic transmission. The petrol versions will have a 1500 cc DOHC engine with a Variable Valve Timing Injection giving a mileage of 14.8 kmpl approximately. The diesel version will use a 1495 cc, 109 bhp, and 141 NM torque, 4 cylinder 3SZ-VE engine with an expected mileage of 17 kmpl. The transmission will be 5 speed manual or 4 speed automatic.
The Toyota Rush is expected to have a trendy look with the bold grille, the appealing head lamp cluster, the well laid out roof rails and the 16” alloy wheels. The rear will have a spoiler, spare tyre cover and high mounted stop lights. In the higher variant 1.5 S AT fog lamps will be available. The headlights will be reflector type for the base versions and the projector type for the top variant.
The cabin of the Rush will be spacious with adjustable fabric covered seats with a completely foldable rear set. The comfort features may include an automatic AC system, a music system with a 2-DIN tuner and 6 speakers, leather wrapped multi functional steering wheel, power windows, a rear parking sensor and a jam protector mechanism on the driver side door. The safety features may include ABS, EMD, a collapsible steering column, an auto locking system, dual airbags for the front passengers and an engine immobiliser. The brakes will be disc type at the front and the drum type at the rear.
The Rush is expected to be priced between Rupees 8 and 11 lakh. The main competitors will be the SUVs like the Renault Duster, the Nissan Terrano and the Mahindra SUV 500.
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